The Joy Economics Coaching Program

Month 1 – Onboarding & Discovery

As we start our program, you will join our private online community, meet your coaches and take a deep dive into your business and your life by filling out your Discovery Assessment. From here, we will meet with you live to review and help you set goals as we move forward through the program.

Month 2 – Discover Your Joy

In Month 2, we talk about what Joy is, where it shows up for you and why it’s important in both your personal and professional lives. Next you’ll receive professional insights into your personal strengths, motivators, and behaviors. And finally, we’ll define your company’s vision, core values and look at your ideal company culture – essential elements in creating the organization that will help bring you joy and allow you and your team to thrive.

Month 3 – Find Brand Clarity

Month 3 is all about finding Brand Clarity, or the “who”, “what”, “how” and “why” of your business. We’ll begin by focusing on your ideal customer and get to the core essence of who they are, ensuring all client communication around your business is resonating with the right people. Next, we will work together to craft your Brand Story, giving you the language you need to streamline your messaging both internally and externally.

Month 4 – Build Infrastructure

In Month 4 you will discover your personality profile and how you show up as a leader. From there, we'll look to see if you have the right people in the right seats in your organization that add value, not create more work for you. Next we dive into your operational processes and procedures to set you up for optimal efficiency and effectiveness (and leave you more time for joy!). And finally, we’ll take a peek at your P&L to find out what story your numbers might be trying to tell you.

Month 5 – Growth

In Month 5, we take your Brand Story and show you how you can use your messaging in your marketing efforts. We look at different platforms to determine which are best for your business, including social media, your website, email marketing and PR. You’ll take that information and put together a marketing plan that you can easily implement to promote your business. We end by talking about the sales process, and how to make it less intimidating by learning to identify your natural voice and style.

Month 6 – Your Blueprint for Success

We wrap up our program by bringing all the elements covered during the previous months together. You’ll work to create your Joy Plan in a live session with Shani, wrap up with your coaches and be on your way to incorporating more JOY into your personal and professional lives!